LP Grey/Black Swirl vinyl
Easy Life Records (2026) UK, EU, US
On their powerful new album When A Flower Doesn’t Grow, Softcult (Mercedes and Phoenix Arn-Horn) deliver their most unflinching and transformative work to date. Written during a period of personal upheaval and self-discovery, the record charts a journey through trauma, disillusionment, empowerment and eventual liberation.
Musically, Softcult continue to expand their world of grunge, shoegaze and alt-rock textures, pairing fuzz-laden riffs and dreamy soundscapes with raw, confessional lyricism. The result is both intimate and universal: a record for anyone who has ever felt trapped or diminished by their surroundings and a rallying cry to nurture ourselves and each other in the pursuit of freedom and authenticity.